Supporting automotive entrepreneurs, businesses, and investors with industry-specific resources, strategic consulting, and extensive connections.

"If you are an automotive entrepreneur or investor, Automotive Ventures aims to be the resource and network to support your success."

Steve Greenfield, Automotive Ventures Founder + CEO


Principles First

We believe in supporting the success of automotive entrepreneurs, businesses, and investors.

We do what we do to create value for the automotive technology business, enrich the industry, encourage investment, and fuel the next wave of technological innovation.



Automotive businesses and investors need a trusted resource with accurate, up-to-date information about the industry ecosystem.

That’s why we created our monthly newsletter.



Passionate entrepreneurs want to do what is best for their company and, with the right direction and perspective, can build a successful business attractive to multiple parties.

We offer discovery calls to learn about your business and customized consulting to help you succeed.



We maintain a close network with a large number of successful industry players who have a passion to help early stage automotive companies succeed.

Connect with us on LinkedIn, send us an email to introduce yourself, or join the thousands of people who receive our intel report each month.



Founder-friendly advice from industry experts, trusted information, and confidence in a well-timed investment can positively impact your business or investment’s success.

Automotive Ventures provides these resources to entrepreneurs and investors in the automotive industry.



Automotive Ventures was founded in 2014 by Steve Greenfield, an industry expert on mergers, acquisitions, strategy, and capital raises. 

Created to provide the trusted resource Steve wished he had as an entrepreneur and investor, Automotive Ventures harnesses the knowledge and intuition that comes from Steve’s 20+ years of automotive experience with roles at Manheim, AutoTrader, CarLingo, and TrueCar, more than $1 billion in acquisitions, and negotiation of hundreds of automotive software and data agreements.

Today, Automotive Ventures engages a team of industry experts as employees, advisors, and investors.





Delivered monthly to your inbox with industry news, an overview of the autotech ecosystem, in-depth segments and company profiles, and a summary of M&A and investment activity.



Our White Papers are written by leading industry experts knowledgable on a variety of topics, including digital retailing, wholesale auctions, automotive advertising, and more.



Join our network and be part of the conversation on LinkedIn by connecting with Steve Greenfield directly and following the Automotive Ventures company page.


I can’t imagine anyone more qualified than Steve Greenfield to be a high impact advisor to entrepreneurs and established companies.

Chip Perry, CEO, A2Z Sync and Former CEO, AutoTrader/TrueCar