Steve Greenfield

GENERAL PARTNER

Steve has more than 20 years of experience in the automotive technology space. He started his career in 1999 selling software to car dealers and has overseen more than $1 billion in automotive technology acquisitions.

Steve served as TrueCar’s Senior Vice President of Strategy and Business Development, and AutoTrader.com’s Vice President of Product Management and Business Development, overseeing the acquisitions of vAuto, Kelley Blue Book, HomeNet Automotive, VinSolutions, and DealerScience.

Earlier in his career, Steve served as Manheim’s Director of International Development, spearheading Manheim’s overseas investments, including establishing new joint ventures in Dubai, Istanbul and Beijing. ​

In his spare time, Steve serves as President of the Emory University Alumni Board, on the board of the Emory Impact Investment Group (EIIG), and the board of the Emory Entrepreneur Network. He serves as a board member of both Advent Resources and T-Drill. He also serves as a board member of Community Consulting Teams (CCT) Atlanta, a nonprofit providing pro-bono management consulting services to small Atlanta-area non-profits. For fun, he likes to ride his three motorcycles on the racetrack and hang out with his ten rescue cats.

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Read Steve's book, "The Future of Automotive Retail" ->

Steve Greenfield

Posts by

Steve Greenfield

Investments
Feb 23, 2024

Why We Invested: Citian

Investments
Jan 21, 2024

Why We Invested: RockED

Articles
Jan 7, 2024

CES 2024: The Show’s Growing Influence on Automotive & Mobility

Articles
Jan 1, 2024

2024 Predictions

Articles
Dec 31, 2023

2023 Predictions: How Did We Do?

Investments
Nov 17, 2023

Introducing Our Latest Investment: Auriga Space

Press Releases
Nov 3, 2023

New Kinetic Auto Service Center Opens in Las Vegas to Accelerate EV and ADAS Digital Servicing and Maintenance

Articles
Nov 2, 2023

Why We're Bullish on Mobility Startups (and believe it's a great time to be deploying capital)

Articles
Oct 24, 2021

Automotive Ventures' Steve Greenfield catches up with Chris Loar of Wrapmate

Investments
Aug 18, 2023

Automotive Ventures Invests in VINCUE

Investments
Sep 1, 2023

Interview with Jim Roche from WarrCloud

Investments
Aug 21, 2023

Architecting a VC Firm Part 4: Managing the Automotive Ventures Brand

Investments
Aug 14, 2023

Architecting a VC Firm Part 3: Working with our Investors (Limited Partners)

Investments
Aug 7, 2023

Architecting a VC Firm Part 2: Managing our Startup Pipeline

Articles
Aug 1, 2023

Architecting a VC Firm Part 1: Supporting our Portfolio Companies

Investments
Jun 1, 2023

Details on the Automotive Ventures Mobility Investment Thesis

Investments
May 1, 2023

The Future of Mobility and Implications on our Investment Thesis

Articles
Mar 4, 2022

Introducing the Automotive Ventures DealerFund

Articles
Jul 4, 2022

Accelerating Pace of Change

Articles
Aug 2, 2022

Introducing the Automotive Ventures Retail Risk Assessment (AVRRA)

Articles
Oct 2, 2022

The Automotive Retail "Agency Model"​

Articles
Dec 4, 2022

The Connected Car: Friend or Foe?

Investments
Oct 14, 2023

Introducing Our Latest Investment: Kinetic

Articles
Mar 1, 2023

Why Did We Create Automotive Ventures?

Articles
Feb 1, 2023

What's Top of Mind for Automotive Dealers?

Articles
Apr 2, 2023

A VC's Perspective on Retail Automotive

Articles
Jun 30, 2023

Software-Enabled Upgrades to EVs May Upset Used Vehicle Prices

Articles
May 13, 2023

The Future of Mobility

Articles
Jul 1, 2023

How Tesla Won the Standards War

Articles
Oct 1, 2023

Oct 2023 Automotive Ventures Intel Report: The Future of Mobility

Articles
Nov 22, 2022

Introducing the Automotive Ventures Investment Club