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Steve Greenfield
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Founder and CEO

  • LinkedIn

Steve has more than 20 years of experience in the automotive technology space. He started his career in 1999 selling software to car dealers and has overseen more than $1 billion in automotive technology acquisitions.


Steve served as TrueCar’s Senior Vice President of Strategy and Business Development, and’s Vice President of Product Management and Business Development, overseeing the acquisitions of vAuto, Kelley Blue Book, HomeNet Automotive, VinSolutions, and DealerScience. 

Earlier in his career, Steve served as Manheim’s Director of International Development, spearheading Manheim’s overseas investments, including establishing new joint ventures in Dubai, Istanbul and Beijing.

In his spare time, Steve serves as President of the Emory University Alumni Board, on the board of the Emory Impact Investment Group (EIIG), and the board of the Emory Entrepreneur Network. He serves as a board member of both Advent Resources and T-Drill. He also serves as a board member of Community Consulting Teams (CCT) Atlanta, a nonprofit providing pro-bono management consulting services to small Atlanta-area non-profits. For fun, he likes to ride his three motorcycles on the racetrack and hang out with his eight rescue cats.

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