Steven Greenfield Interviews Mike Lane and Eric Mayhew of Fluency

Founder Focus, with Steve Greenfield, takes an intimate look at innovators and entrepreneurs and the great companies they've built.



This week, we're excited to welcome our guests Mike Lane and Eric Mayhew, who were both with Dealer.com prior to the acquisition by DealerTrack.


Mike Lane has worked in the tech industry his entire career and loves being an entrepreneur and the challenge of a startup. In 1998, he and four others started Dealer.com. Mike served as the COO for 16 years where he and the team grew the company to over 7,000 clients, 1,000 employees, and revenues over $230m.


They successfully sold the company to DealerTrack for $1.1B in 2014 and, to date, this is one of the biggest success stories in automotive technology.


Eric Mayhew is President of Fluency, a business-to-business digital advertising platform provider serving industry-focused digital marketing companies. Eric is a nationally recognized expert in the field of digital advertising, and has experience developing platforms and leading engineering teams to deliver solutions that have changed the way global enterprises and brands operationalize advertising.


In 2017, Eric co-founded Fluency, based in Burlington, VT. Prior to that, he was with automotive digital marketing leader and disruptor Dealer.com (which is now part of Cox Automotive) from 2007 - 2017.


Today we’re going to peel back the layers a bit to understand what motivates both Mike and Eric, how they think about innovation, and how they first built Dealer.com and now Fluency.


Watch the video above for the full story.


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