Updated: Mar 26
Founder Focus, with Steve Greenfield, takes an intimate look at innovators and entrepreneurs and the great companies they've built.
This week, we're excited to welcome our guest Steve Hall, who has an incredible story of how he took a fundamentally different approach to serving car buyers.
Steve’s journey with Drivers Select began back in 2004 with a belief that there had to be a better way for all stakeholders, including consumers, employees, suppliers, local communities, and competitors to experience the used car industry. In his first four years of business Drivers Select was one of the top three fastest-growing companies in Northern Texas reaching revenues over $70 million and generating very healthy profits.
But at this point, as we’ll get into shortly, Steve recognized that he had to play the long game, creating win-win-win relationships and becoming more aware of the impact business and its leadership has on being a force for positive change and elevating humanity by implementing the principles of conscious capitalism.
Fast forward to 2017, he credits his conscious capitalism journey as the major reason Drivers Select was acquired by Sonic Automotive, which became the model to accelerate their consumer-centric, Echo Park brand. Steve helped scale to over $1 billion before stepping down to pursue more entrepreneurial opportunities in the auto sector.
Today, we’re going to peel back the layers a bit to understand what motivates Steve, how he thinks about innovation and motivation and how he built his business.
Watch the video above for the full story.